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Moonlander
Overview
Moonlander is a Web3 trading platform built from the ground up, evolving through continuous product iterations.
The design focus centered on crafting and extending a cohesive visual language across product and market touchpoints.
My role
Product Team:
2 Product designer, 2 Design Manager, 1 visual designer
Partnered with the Visual Design Lead and Product Designer to align brand identity with product experience, ensuring consistency across UI, token assets, and marketing materials.
My Responsibilities
Defined and maintained the brand visual direction across product and marketing touchpoints
Ensured visual consistency across landing pages, trading interfaces, and campaign materials
Designed key brand and promotional assets aligned with product positioning
Collaborated with product and frontend teams to ensure accurate on-brand implementation
Time Frame
A year and half
About Moonlander
As the platform expanded with new trading features and campaigns, maintaining a strong and consistent brand presence became increasingly important.
The challenge was to translate the brand positioning into a cohesive visual language that could adapt across product interfaces and market touchpoints.
Problem Statement
How might we maintain a cohesive and recognizable brand identity as the product evolves through continuous iterations?
Main design solution
The logo draws inspiration from the structure of a lunar lander and sci-fi metallic elements.
The silhouette expresses stability and reliability, while simplified metallic detailing reinforces a futuristic and technology-driven identity.
A structured guideline was established to define logo usage, typography, color application, and token assets.
This ensured visual consistency and clarity across product interfaces and marketing executions.
A series of modular templates were created to support ongoing feature launches, trading campaigns, and announcements.
The system allows flexibility while maintaining a cohesive visual tone across different market communications.
The landing experience translates the brand’s sci-fi aesthetic into an immersive digital environment.
Visual hierarchy, motion elements, and dark-space compositions reinforce the platform’s bold and futuristic positioning.
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