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Ballz - Dapp game
Overview
Ballz is a Telegram-based retro pinball mini dApp and my first Web3 gaming project after transitioning into the blockchain industry.
My role focused on embedding the brand identity directly into the product interface, creating a cohesive visual system that bridges branding and gameplay.
I translated brand values into UI components, interaction feedback, typography, color systems, and visual storytelling — ensuring the game felt consistent, recognizable, and fully aligned within the broader Web3 ecosystem.
Through close collaboration with the product and frontend team, I ensured every asset and interface element stayed on-brand while delivering a playful and engaging user experience.
My role
Product Team: 2 Design Manager, 1 visual designer
Partnered with the Visual Design Lead and Product Designer to align brand identity with product experience, ensuring consistency across UI, token assets, and marketing materials.
My Responsibilities
Define the visual guideline for content
Taking ownership of defining and organizing early-stage tool issues
Responsible for defining the types of subsequent playlist designs and design direction
Designing various types of playlist templates, including visuals
Collaborating with local designers to use the tools and define standards
Time Frame
Half year
About Ballz (Ballz of Steel)
Ballz (Ballz of Steel) is a Web3 mini dApp game that reimagines on-chain interaction through playful mechanics tied to the $BALLZ token and community engagement. Inspired by simple yet engaging drop-and-bounce gameplay, the experience invites users to interact with the protocol in a way that feels instinctive, rewarding, and fun while exploring the potential of decentralized gaming and token dynamics.
Challenge
Simplifying game mechanics so they’re intuitive for both Web3 and non-Web3 users
Balancing playful energy with functional clarity
Designing a highly engaging visual language within a small dApp footprint
Creating a modular system that supports future growth and evolving gameplay
Main design
The primary screen was designed around the core brand colors and signature visual elements, ensuring strong visual consistency across the product.
Brand identity is embedded into layout structure, UI components, and visual accents — creating a cohesive and recognizable in-game experience.
We designed a tiered progression system to gamify user engagement and encourage sustained interaction within the ecosystem.
By translating each level into a clear visual hierarchy, the reward structure becomes intuitive, motivating, and seamlessly integrated into the brand experience.
To ensure a consistent experience, I organized and consolidated commonly used UI elements into a structured component system. This helped maintain visual coherence while improving efficiency for future design iterations.
Beyond the in-game experience, the desktop landing page acts as a brand anchor within the ecosystem. It balances bold visual expression with structured hierarchy, creating a cohesive journey from brand introduction to active gameplay.
Marketing templates and promotional assets were developed to ensure consistency across campaigns. The visuals reinforce brand identity while adding a playful layer to user engagement.
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